By maintaining that there is no conflict of interest underlying their pursuit of profit and the upholding of socially responsible behavior, corporations, have succeeded in postponing this dilemma and instead continue to record huge profits even in the midst of the chronically poor. But should there be a choice between profits and principles? Or where can one strike a morally sound balance between the two? If too much of what much is critically analyzed, it might be true that self-interest and morality meet, but the end there is usually a conflict between the duty not to pollute and the impact on profitability of so doing. Given that business planning increasingly takes a short term focus, it is by no means certain that profit and principles can go hand in hand.

But because all behavior will be justified economically, corporations will not hold back on their pursuit for profit, just so they attain a moral face. It will be difficult for them to act in socially responsible ways to get to their profit aspirations. Thus the societal good will be sacrificed at the very alter that also calls on our conscience to court some regard for the poor next door. In justifying all behavior economically, business continues to see profit as an end in itself rather than business being a means by which people endeavor to attain a good life for themselves and their loved ones. However, it will be pointless for businesses to be forced by social forces into courting socially responsible mechanisms by way of convenience; just to avoid a backlash and stay on the well-oiled rail.