Profit is the one motivator that encourages people to delve into the turbulent waters of entrepreneurship. Were it not for the prospect of reaping a return on investment, business would just be a lackluster endeavour, a merry go round of mediocrity much like what was witnessed in the hay days of communism with its often outlandish econometrics.
The issue of morality as it concerns profit in particular also extends to free enterprise in a rather remote manner, is particularly touchy in nature and it has only come into the fore again as a direct consequence of the worst economic crisis that has hit humanity since the great depression of some 70yrs ago.