But because all behavior will be justified economically, corporations will not hold back on their pursuit for profit, just so they attain a moral face. It will be difficult for them to act in socially responsible ways to get to their profit aspirations. Thus the societal good will be sacrificed at the very alter that also calls on our conscience to court some regard for the poor next door. In justifying all behavior economically, business continues to see profit as an end in itself rather than business being a means by which people endeavor to attain a good life for themselves and their loved ones. However, it will be pointless for businesses to be forced by social forces into courting socially responsible mechanisms by way of convenience; just to avoid a backlash and stay on the well-oiled rail.